Mustang Jeans 1977

Advert for Mustang jeans in Bravo of 24 February 1977.

Reinhold Messner 1979

Legendary mountaineer Reinhold Messner in an ad for Mustang jeans in Bravo of 18 October 1979.

Mustang jeans ad 1976

Mustang jeans, “The Skintight Ones”, in an adverrt in Bravo of 8 September 1976.

Levi’s ad 1971

Hippies in denim! Advert for Levi’s jeans in Bravo of 15 November 1971.

Wrangler ad 1979

Advert for Wrangler in Bravo of 8 March 1979. The denim manufacturer prides itself on the variety of its products “to suit every mood”.

Wrangler ad 1977

Ad for Wrangler jeans suggests: “Wear something decent for a change?” in Bravo of 21 April 1977.

Mustang Jeans/Zeltinger 1981

Singer Jürgen Zeltinger features in an ad for Mustang jeans in Bravo of 8 October 1981.That series of ads are self-shot photos. Zeltinger fronted a punk group bearing his name whose lyrics were sung in the dialect of Cologne, Kölsch (in which he is quoted in the ad, from the song “Asi mit Niwoh”). He was openly gay, at a time when no singer was openly gay.

Here’s Zeltinger’s cover of the Ramones’ “Rockaway Beach”.

 

Levi’s ad 1975

Advert for Levi’s jeans in Bravo of 18 September 1975.

Wrangler jeans ad 1977

Advert for Wrangler jeans in Bravo of 23 June 1977. Apparently a woman can get married five times in these. Or have a white Christmas for the rest of her life.

Apple Jeans ad 1980

An advert for Apple Jeans by Texwood with a stupid rhyme in Bravo of 14 May 1980.