Triumph panties ad 1977

770317-triumph

Misogyny in the 197os! An advert for female underwear manufacturers Triumph in Bravo of 17 March 1977.  The legend reads: “Smack – the tender correction”. In fairness Klaps (which really means “light smack”) is the name of the panty, so the image is a pun. Still, so much wrong with this ad…

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